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luma.

Build the wellness business you've been meaning to build — without building the machine underneath it.

Luma provides the B2B infrastructure, tools, and support to launch and grow a consumer wellness brand without the traditional cost, complexity, or risk.

Powered by &you · HEAL Wellness & Innovations
A practitioner in consultation
Your Vision. Our Infrastructure.
Who is Luma

The infrastructure behind your brand.

Partnering with HEAL Wellness & Innovations™, Luma provides the B2B infrastructure, tools, and support to help you build and grow a B2C wellness business — without the traditional cost, complexity, or risk of assembling it yourself.

The Ecosystem HEAL Wellness & Innovations
$82.5M
Invested

Building the infrastructure behind HEAL and its integrated companies.

27+
Companies Integrated

Technology, operations, products, and services connected under one ecosystem.

Healthcare professionals in conversation
A practitioner reviewing information with a client
Who do we serve

Practitioners. Professionals. Creators. Entrepreneurs.

If you have an audience, a practice, or simply a serious interest in wellness, Luma provides the infrastructure to turn that into a business you own.

Building it alone is expensive.

Without the right infrastructure, you have to solve for:

  • Product development & trademark
  • Inventory & fulfillment
  • Technology & e-commerce
  • Licensing & compliance
  • Payments & merchant banking
  • Marketing & branding
  • Account management & support
  • Clinical infrastructure

Luma removes those barriers so you can focus on your brand, your clients, and your growth.

&you— 01

E-commerce Platform

Your brand · Your storefront · Your name on every label

A personalised e-commerce experience where customers discover and purchase directly through your brand. We design, host, and maintain the storefront so you are never running a website.

Storefront shown on desktop and mobile
The &you operations portal
&you— 02

Portal

Your business behind the scenes.

Products, partner pricing, resources, ordering tools, and the systems supporting your business in one place — so the operational side of the company is somewhere you visit, not something you build.

&you— 03

Eval

Telehealth infrastructure for qualifying practitioners.

An integrated telehealth platform available to licensed practitioners, providing clinical oversight for practitioner-directed protocols. All clinical decisions and any prescribing are made by licensed providers, independently of Luma.

A practitioner on a telehealth consultation
Product packaging carrying your own branding
&you— 04

Growing Product Ecosystem

Your name on every product.

Access a portfolio moving toward 300+ SKUs across three lines — wellness, devices, and pharmacy — each able to carry your branding rather than someone else's.

— 05

Marketing & Fulfillment

You promote. We help power what happens next.

You build the relationship. We run the infrastructure behind it.

Research-use-only vial in a laboratory setting

What's Next?

We build the business around you.

There is no one-size-fits-all model. Your next step is a strategy session to determine what you want to build and how we can support it.

Together, we'll define

1

Determine your contract rate

What you pay, what you charge, and where your margin sits — settled openly, in writing.

2

Customise your brand & logo

Finalise your branding so your products can be readied to ship under your name.

3

Continue product education

Learn the catalogue and the language rules that keep you on the right side of the line.

The questions that matter

Do I save time?

Yes. The infrastructure is already built and already running.

Can I make money?

You set your own qualifying retail pricing and participate in the value your brand creates. We don't publish income figures or projections — you'll build your own model from real numbers on the call.

Will someone help me?

Yes. Client Success works with you to build, launch, and support your business.

Begin today

Request a consultation.

A short, one-on-one strategy session. We walk you through how it works, what it costs, and whether it's a fit. Then you decide — no obligation either way.

Reviewed personally · Response within one business day

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✓

Request received.

A member of the team will be in touch within one business day to arrange your consultation.